Paramount Hospitality Management Experience
Director, Marketing & eCommerce, Orlando Florida, October 2010 - April 2013

Lead all marketing strategy, planning and tactic implementation for Floridays Resort OrlandoThe Point Orlando Resort and the Avanti Resort Orlando (opened 2/13) 

Planned and oversaw execution of tactics for:

  • Search Engine Marketing (Paid Search - PPC and Organic Search – SEO),
  • Email Marketing
  • Website management (conversion optimization, maintenance)
  • Booking Engine enhancement
  • Display/banner campaigns (including re-targeting, behavioral targeting, strategic partner sites)
  • Social Media (Facebook, Twitter, TripAdvisor, YouTube, LinkedIn)
  • Package Product Development
  • Loyalty Program
  • Optimized Landing Pages using "LiveBall" technology
  • Re-vamped PPC campaign to include long-tail terms, targeted landing pages, analysis of (non-branded) search terms.